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Couple sharing their first dance, the bride in custom bridal sneakers.

Our Story

To the bride who wants to dance all night.

Detail of custom bridal sneakers with satin bows.

A letter from the founder

To the bride who wants to dance all night,

Hey there, I'm Julie! First of all, congratulations! You're in the middle of planning one of the most magical days of your life, and I am so glad you've found your way here.

My journey into custom bridal sneakers didn't start as a business plan; it started as a personal mission. When I was planning my own wedding I knew I had found the man of my dreams. Our story was perfect and the setting was stunning, but there was one problem: the shoes!

I've never been the kind of girl who feels at home in a pair of four-inch stilettos. As a dance teacher, I spend my life on my feet (and in comfy shoes!). I know better than anyone that you can't truly enjoy a moment — let alone your wedding — if your feet are in pain. I wanted to be stylish and "bridal," but I also wanted to be able to move. So, I took matters into my own hands and created my very own pair of custom wedding sneakers.

The moment I slipped them on, I felt a wave of relief. I could move, I could dance, and I felt completely like myself. That one pair of shoes sparked a realization: every bride deserves to feel this way, too! Your wedding day is a marathon of joy, and you shouldn't have to spend it wishing you could take your shoes off.

When I'm not in my studio or at the dance barre, my life is wonderfully full. I'm lucky enough to be surrounded by four incredible men — my husband and three bonus sons who keep me on my toes! My "home office" is also managed by a very demanding crew of furry assistants: my kitties Jon Snow and Katniss Everdeen, and Chloe, my sweet pup.

Something Blue is my way of helping you put your best foot forward, literally! I can't wait to hear your love story and start designing the shoes that will carry you into your "forever."

With love and a little sparkle,

Julie Hathaway

Founder & Lead Designer

Your story is next

Let's hear your love story.

Every pair begins with your story. Tell us yours, and we'll design the shoes that carry you into your forever.