Something Blue Custom Designs Something Blue CUSTOM DESIGNS
Bride seated in a white dress wearing custom bridal sneakers.

The shoes that started it all

To the bride who wants to dance all night.

Hey there, I'm Julie. First of all, congratulations. You are in the middle of planning one of the most magical days of your life, and I am so glad you found your way here.

My journey into custom bridal sneakers did not start as a business plan. It started as a personal mission. When I was planning my own wedding, I knew I had found the man of my dreams. Our story was perfect and the setting was stunning, but there was one problem: the shoes.

I have never been the kind of girl who feels at home in four-inch stilettos. As a dance teacher, I spend my life on my feet and in comfy shoes. I know better than anyone that you cannot truly enjoy a moment, let alone your wedding, if your feet are in pain.

I wanted to be stylish and bridal, but I also wanted to move. So I created my own pair of custom wedding sneakers. The moment I slipped them on, I felt relief. I could dance, I could move, and I felt completely like myself.

That one pair sparked a realization: every bride deserves to feel this way too. Your wedding day is a marathon of joy, and you should not have to spend it wishing you could take your shoes off.

With love and a little bit of sparkle,
Julie Hathaway

Owner and Lead Designer

Custom bridal sneakers with ivory satin bows from behind.

Your turn

Tell Julie the story your shoes should carry.